Internet Marketing
Internet marketing is not just about “getting people to your website”. It’s about using tools, many of which are free, to raise awareness of your brand and show people you are an authority in your industry, whether you are offering a product or a service.
Using social media, such as
Twitter and
Facebook, you can build a network of contacts through which you can pass advice, engage in discussion, and when relevant highlight the benefits of your particular product or service with reference to a problem they may be experiencing.
Well written articles submitted to the right websites can again raise the profile of your business and provide links back to your website, generating more direct traffic as well as giving you links to help with your search engine rankings.
The idea behind Internet marketing is to build your own “web universe”; a net spread far and wide that not only subtly delivers your marketing message but also gives you real-time feedback from your potential customers that you can react to.
More direct methods of Internet marketing include Pay Per Click advertising. Unlike spending £600 on a one-hit newspaper advert that can’t be changed and is hard to measure, spending a portion of your advertising budget on search advertising is a much more controllable, targeted and measurable method of driving visitors straight to your website.