Website and Graphic Design
01785 43 1000

Professional business websites convert visitors into clients

"Your website is your shop window and you should constantly be looking... and asking yourself the question, "Is that the best window on the high street?" "

- James Caan from Dragon's Den

Many people's first impressions of your business will be from your website.

It is important to reassure people that they are in the right place, that you talk to them in a language they understand and then address their needs and questions in order to get them to contact you or buy from you.

It can be very daunting when you’re looking to get a website built. There’s a lot of jargon, a lot of opinions of what’s best, and a lot of people trying to sell you very pretty, but not necessarily very functional websites. It can be hard to know if you’re being taken for a ride, and if what’s being offered will give you good value for your money.

OffSight runs a number of websites where we are paid on performance, so we’ve had to learn to make functional websites that get results.
Your new website will benefit from this experience and we can help you to make it a success.

The Website Design Process

In an effort to show how OffSight differs from other website companies, below we have outlined the entire process that has been developed to create your perfect website.
Out of the following list of points, you will benefit from the first 4, regardless of whether you finally choose OffSight as your website developer:

Initial meeting

Our first meeting will get to know you and your business. Our in-depth questionnaire will look at aspects such as:
  • The purpose of your new website
  • Your competition
  • Your target audience
  • The look and layout of your new site
  • The text and pictures
While this may sound quite daunting, this is an enjoyable exercise for many clients who often learn a great deal about their own business.

Research based on your requirements

We will carry out any additional research required as a result of our initial meeting with you. This may include analysing competitor websites and looking at the search words you may want your website to ultimately show up for in Google.

The proposal and quotation

This official document is prepared and emailed to you and takes into account everything we have learned together in the initial discussion and subsequent research. It will outline the proposed pages of your website, the overall aims, the features of your website and any other recommendations we might make.
If we have discussed any further additions or services such as logo design or professional copywriting, they will be detailed here up front. There are never any surprises or hidden costs with OffSight. 

Domain name registration (if required)

If this is a new website, we can register your domain name (for example, that will be used to reach your website.
If you already have a website or domain name with another developer, or company such as, there are numerous options available to carry on using it, you won’t have to start with a new one.

Further planning

Here we look at how to turn what’s been discovered about your requirements into a functional, easy to use website. In conjunction with the graphic design (point 6 below), we look at how to address common customer concerns, build trust and persuade potential customers to get in touch. This is where the layout, text, pictures and concepts come together to form the building blocks of your website.

The creation of design mock-ups by our dedicated graphic designers

At this stage our dedicated graphic designers develop an eye-catching visual design for your website. It will take into account everything we have learned so far about you and your business.
This stage is usually carried out by email, where we go backwards and forwards tweaking the design until you’re happy with it. 

Development of your site (the building stage)

At this stage, your website will start to take shape. The graphic design (known as the ‘skin’) is applied to the content of your website, all of the functionality such as contact forms are created and everything comes together.
There are numerous in-house levels of quality control that a website goes through during this stage, such as spell checking, making sure all of the links work (what you click to get from one page to another) and that everything is laid out correctly in conjunction with the mock-ups. 

Built in Search Engine Optimisation (SEO)

From the word “Go” your site is made to be as friendly to the search engines, such as Google, as possible. This is the first step in helping potential customers find you when they search for the products or services you offer.
We offer a very popular service targeted specifically at improving your website’s position in the search engines. ~Click here for more information on our Search Engine Optimisation and Internet Marketing service. 
If you opt for our optional copywriting service, this text will also be optimised for the search engines.

Additional technical “behind the scenes” testing

Numerous technical checks go on at this point covering points such as:
  • Making sure your website works correctly and looks the same on different Internet browsers, such as Microsoft’s Internet Explorer, Mozilla’s Firefox or Google’s Chrome.
  • Ensuring that all contact forms are coming through to your email address correctly 
  • Installing tracking code for Google Analytics so you can see how many visitors your website is receiving and how they’re finding your website.

Ongoing approval and signing off by you to ensure you’re happy throughout

OffSight thrives on recommendations and word of mouth so we want to be sure that you’re happy at every step and have no hesitations in recommending us to anyone else you may know that is in need of a professional business website or website redesign! ~Also see our recommendation incentives offer.

Teaching you or your nominated employees how to operate and update your new website

All of our websites have a username and password that you can log in with to update the text and pictures any time you like. If you have some news to share or need to change your pricing, it can be done from anywhere with an Internet connection at any time. 
You’ll find it very straight forward. You don’t have to know any complicated code, it’s just like using a word processor.

Your website goes live to the world!

With everything in place, final quality checks by ourselves and approval by you, your new website can be shown to the world!

Ongoing support

That’s not the end of our relationship. We’re always on hand to answer any questions you might have at any time. We provide you with resources to help you make the best of your new website and offer a whole range of complimentary services to help market your website.

Follow up

We follow up to make sure you’re completely satisfied with your new website and our service. If you’re having any problems or find something you don’t understand, we’re all too happy to help in any way we can.

Your next step

If you’re looking at having a new website developed, you’ll find it a very easy and professional experience with OffSight.
Call us on 01785 43 1000 to arrange a meeting or feel free to ask about anything you’ve read on this page.

Website pricing

Features Starter Professional Ultimate

Your domain name is the unique address of your website on the Internet. This is often your business name or related to the products or services you offer. Includes a domain name?

Email addresses can be set up for Emails sent to these addresses can be collected on a computer through a program such as Outlook, collected on your smart mobile 'phone, accessed across the Internet or automatically forwarded to an existing email address. Number of email addresses included

5 10 30
On our starter websites you can choose from a range of pre-designed templates, on our professional and ultimate websites the design is completely bespoke to you and your business. Design type Template


While you can add as many pages as you like through your admin system, the initial pages that we set up for you will be professionally designed and laid out. Professionally designed pages included 5 10 25
Every website is designed to grow with your business. On the Professional and Ultimate websites there is no limit to the amount of pages you can add to your website! Maximum number of supported pages 15 Unlimited Unlimited
CMS stands for Content Management System and means you will be given a username and password to easily edit your website whenever and from wherever you want. Full CMS (Edit the website yourself)?
The news module is a great way to keep your website fresh and up to date. A news story doesn't have to be ground breaking. It could be that you're attending a trade show, or one of your clients has benefited from your products or services. News Module
The Professional and Ultimate websites include every step in our Website Development Process described above. Follows our full website development process outlined above  
This allows you to easily add and manage customer testimonials on your website. Testimonials are an important tool to give confidence to your potential customers. Testimonial Modules  
This optionally allows visitors to 'Like' your Facebook page without leaving your website and shows your latest 'Tweets' if you have a Twitter account. Social Media Box  
A blog, or weblog is a good way to add personality and friendly face to your website. You might use your blog to write about interesting things happening in your industry or to announce new contracts or projects. Similar to the News module, the more often you can update your website the better the chance of it being favoured by the likes of Google. Blog Module  
Showcase your products, premises, staff or work with attractive picture galleries. Photo Gallery  
Number of photo galleries   1 Unlimited
Offer a date-based list of events you will be holding or attending. Event Module    
This option creates a special section of your website for displaying any special offer you may be running. This doesn't have to be just for product-based companies; you could offer incentives to people who recommend you, for example. Special offers Module    

If you only have a couple of supporting products that you'd like to sell, this Paypal based add-on will allow you to take basic payments online. Basic Product Module
(For full eCommerce solutions click here)

OffSight never surprises you with hidden costs. We are always up front with you in advance. All inclusive price (ex. VAT)
Monthly hosting (ex. VAT) £15 £25 £35


Have you considered that now is a great time to have your branding and printed materials updated too? Make large savings with combined website and branding design. We can also take care of your logo, letterheads, brochures and most printed materials. See our graphic design service for more information:

Extra information

Get into the 'Website mindset'  and read "7 questions to ask yourself when considering a new website"

Download an overview flow chart of the website development process

See if you identify with any of the common questions and concerns faced when choosing a web designer


If you encounter any problem viewing the PDF files above, please ensure you have the free Adobe PDF Reader installed on your computer.

OffSight's Website Design Portfolio

Click here to see our portfolio for examples of recent successes and to perhaps give you inspiration for your own website.


Supporting Services

Graphic design and printing - Advertise yourself and firm up your brand

Logo design - Business identities that make you memorable

Professional Copywriting - Make your text come to life

Online Internet Marketing - Once you've got a professional website, we'll help people find it

You can see our Website Privacy Policy Here

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The website design process


Extra information

Web design portfolio

Supporting services

What Do Our Customers Think?
"I was particularly impressed at the creativity and quick response time displayed by Offsight in the design of my company web site. I would have absolutely no hesitation in referring OffSight to anyone"

Phil Ellis, Lean Forward Read More
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